Xavier “Xeve” Perez, 12, has signed a name, image and likeness deal with Cobra Puma Golf,

The new name, image and likeness rules are leading to more aggressive recruitment

It's the first NIL deal for the company, and while Cobra Puma did not disclose specifics

Perez began playing golf at the age of three and has now won over 250 tournaments

He has already signed a contract with GSE Worldwide agency to represent him in his NIL deals

Along with Cobra Puma, Perez has already signed deals with Easypost, JumboMax and OnCore

As part of the partnership, Xeve, also known as “X Man,” will wear Puma golf apparel, footwear and accessories

One of the agents working with Perez is Brett Falkoff, who also represents PGA Tour players