After controversy, Walmart apologises for the Juneteenth ice cream flavour.

Walmart's attempt to commemorate Juneteenth with a new ice cream didn't go over so well

The company is apologizing for selling "Celebration Edition: Juneteenth Ice Cream," under its Great Value label

"Share and celebrate African-American culture, emancipation and enduring hope," the label on the red velvet-flavored ice cream

The retailer has pulled the ice cream from shelves and issued an apology, Fox 7 Austin reported

Social media was abuzz with comments from users who were angered by the product

Walmart did not immediately respond to Insider's request for comment made outside of normal working hours