Change this privacy setting to reduce tracking on Roku, Apple TV, Fire TV and Chromecast

Streaming devices are often the easiest and cheapest way to watch TV shows and movies from streaming services like Netflix, Hulu, and HBO Max 

But these devices — like the sticks and boxes from the Roku, Google Chromecast, Amazon Fire Stick, and Apple TV — come with a downside 

Their software platforms often capture what you see and track it behind the scenes. Huh 

While this is potentially frustrating, the ads help keep the price down when you’re buying a new streaming stick 

One tool for tracking is called Automatic Content Recognition, which is software that recognizes images on your TV 

ACR works regardless of whether the pictures come in through an app or an HDMI port such as a cable box, Xbox, or PlayStation. 

While we’ve covered this for the TVs themselves before, for this story we checked out all the latest software