It’s the inflation you’re not supposed to see, No, you’re not imagining it — package sizes are shrinking 

From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices 

It’s dubbed “shrinkflation,” and it’s accelerating worldwide. In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65

In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams 

In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams 

In India, a bar of Vim dish soap has shrunk from 155 grams to 135 grams. Shrinkflation isn’t new

But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation 

Global consumer price inflation was up an estimated 7% in May, a pace that will likely continue through September