USC women’s basketball star JuJu Watkins is making headlines again, but this time it’s not just for her incredible skills on the court. On March 14, 2025, she signed a groundbreaking multiyear deal with Fanatics, a major sports merchandise company, which makes her the first female college athlete to secure such a partnership. This exciting news comes as she prepares for another thrilling season of March Madness, aiming for victory while managing her rise to stardom.
A Historic Deal for a Groundbreaking Athlete
With her new contract, JuJu now has the chance to share her talent with fans even more. The deal includes not only autographed trading cards but also signed memorabilia, which her fans are sure to love. This agreement will help set the stage for her potential WNBA career as well and shows the evolving landscape of athlete endorsement rights.
- Watkins is the first women’s college athlete to sign a deal of this type with Fanatics.
- The agreement covers both memorabilia and trading cards, including 2025 Bowman University Chrome Basketball cards.
- This historic achievement highlights the increasing visibility and opportunities for female athletes in sports.
Support from a Role Model
As JuJu gears up to play in the upcoming March Madness tournament, she’s receiving encouragement from another basketball superstar, Caitlin Clark. Clark, who has also had her share of incredible success in college basketball, offered support to JuJu, especially as she navigates the glamorous yet challenging world of sports fame. Though JuJu hasn’t reached out to her yet, she deeply appreciates Clark’s willingness to share advice.
- Caitlin Clark’s guidance is valuable to JuJu as she prepares for the pressures of being a collegiate star.
- JuJu’s performance has even surpassed Caitlin’s scoring record, ranking her as the second-highest scorer in women’s basketball history through two collegiate seasons.
Balancing School, Basketball, and Business
While JuJu is focused on basketball and her upcoming games, she is also balancing a busy life with school and brand partnerships. She is a brand ambassador for popular companies like Nike and Degree deodorant, and she has a knack for managing her time effectively. During her downtime, she enjoys relaxing at home and catching up on shows, ensuring she takes care of her mental health amidst the demands of sports and studies.
Looking Ahead to March Madness
As the excitement builds for March Madness, all eyes will be on JuJu Watkins and her team at USC. They have big hopes for the tournament, with everyone cheering them on. JuJu’s focus right now is not just on personal glory but on leading her team to success. The support from fans, peers like Caitlin Clark, and her coaches, especially Lindsay Gottlieb, will be crucial as USC aims for another victory on the national stage.
| JuJu Watkins | Caitlin Clark |
|---|---|
| First women’s college athlete to sign with Fanatics | Offer support through advice |
| Ranked second in women’s college basketball history for scoring | Formerly played in two national championship games |
| Focus on team success during March Madness | Tracking NCAA tournament closely |
With her remarkable talent and determination, JuJu Watkins is not only breaking records but also paving the way for future generations of female athletes. As she boldly steps into a brighter future, the sports world awaits to see how far she can go!
