The tradition of Fan Fest has been intertwined with the history of the D-backs, dating back to the era when a printed media guide was a tangible reality. Personal memories include visiting Chase Field before the 2001 season, collecting player and coach autographs, and cherishing memorabilia such as the Tony Clark baseball bat and D-backs crockery.
Over the years, Fan Fest evolved, shifting locations and formats, with coverage dating as far back as 2011. The event temporarily moved to Salt River Fields from 2017 to 2019 but made a triumphant return to downtown Phoenix in February 2020. However, the unforeseen arrival of the COVID pandemic disrupted the streak, leading to Fan Fest’s absence in 2021 and 2022.
As optimism for Fan Fest’s return in 2023 dwindled, hopes were crushed in January. The ballpark, hosting the World Baseball Classic pre-season, deemed it unfeasible to accommodate the event just before significant games. Despite the anticipation for 2024, recent news reveals a deviation from the familiar Fan Fest.
In a surprising move, the D-backs announced the substitution of Fan Fest with the “Most Valuable Party,” an exclusive spring training event for Advantage Members scheduled for February 17th. While last year’s party mirrored Fan Fest in content—featuring player Q+As and clubhouse tours—it catered to a significantly smaller audience.
Restricting such a significant fan-engaging event seems to be a missed opportunity for the D-backs, especially after their triumphant journey to the World Series, marking their most successful season in over two decades. As Arizona’s top sports team, with the Cardinals struggling, the Suns underperforming, and the Coyotes facing challenges, the D-backs could capitalize on their current prominence.
While the team emphasizes the positive feedback received from a smaller crowd at the “Most Valuable Party,” the decision has sparked disappointment among fans. Fan Fest, historically accessible to everyone, fostered a sense of inclusivity, allowing fans to experience Chase Field without any financial commitment. The “Most Valuable Party” requiring a monetary commitment feels like a departure from this tradition.
This shift in strategy seems to focus on a select audience rather than broadening the fan base, potentially alienating casual fans. Fan Fest’s ability to attract 35-40,000 fans who witnessed the team’s journey to the World Series appears more promising than an exclusive event for a couple of thousand Advantage Members.
Fan Fest was not just about direct profit or loss; it was a vital tool for energizing the fan base, fostering excitement, and potentially converting casual fans into loyal supporters. The decision to limit access to Fan Fest for a wide part of the fan base raises concerns about its potential impact on away fan attendance and the overall growth of the fan base.
